E-E-A-T & Trust
Important
Publication Date
priority_high Why it matters
Publication dates let AI assess content freshness — undated content is assumed outdated.
search What we check
Whether the page has a datePublished field in schema markup and a visible publication date in HTML.
build How to fix
- 1 Add datePublished to your Article schema in ISO 8601 format (e.g., "2026-01-15T10:00:00+01:00").
- 2 Display the date visibly using a <time> element.
- 3 Ensure both schema and visible dates match.
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