Redirect Chains

search What we check

Whether reaching the final page took a chain of redirects (A to B to C) rather than at most one direct 301.

build How to fix

1. 1 Point the original URL straight at its final destination - at most one redirect.
2. 2 Collapse multi-hop chains left over from past URL changes into a single 301.
3. 3 Each extra hop wastes crawl budget and loses a little link equity.

menu_book Sources

• Bing Webmaster Guidelines open_in_new
• Google: Redirects and Search open_in_new

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